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𝐇𝐨𝐰 𝐭𝐨 𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐋𝐞𝐚𝐝𝐬 𝐔𝐬𝐢𝐧𝐠 𝐁𝐀𝐍𝐓 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐧𝐭 𝐃𝐚𝐭𝐚. 👉Lead qualification is the cornerstone of successful sales strategies. Without proper qualifications, businesses risk wasting time and resources on unfit prospects. 👉Combining the classic BANT framework with modern intent data creates a powerful methodology for identifying high-quality leads. Here’s how you can leverage both to enhance your lead qualification process. 1. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐁𝐀𝐍𝐓? The BANT framework evaluates leads based on four key criteria: 👉𝐁𝐮𝐝𝐠𝐞𝐭: Does the prospect have the financial resources to invest? 👉𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Is the contact the decision-maker or part of the buying team? 👉𝐍𝐞𝐞𝐝: Does the prospect have a genuine problem your solution addresses? 👉𝐓𝐢𝐦𝐞𝐥𝐢𝐧𝐞: Is the prospect ready to purchase within a reasonable timeframe? BANT provides a structured approach to assess whether a lead aligns with your sales objectives. #BantStrategy #BantSales #BantMethodology #BantFramework #BantApproach #BantProcess #BantTraining #BantCoaching #BantConsulting https://demandifymedia.com/how-to-qualify-leads-using-bant-and-intent-data/
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Demandify Media
Demandify Media delivers B2B marketing solutions with expertise in Account-Based Marketing (ABM), intent data, performance marketing, lead generation, and demand generation, driving targeted growth for enterprises.
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