“Thoughtful Personalisation” – Our Brand Promise
In a category wherein every unorganized player claims to make you sleep better, the new societal insight is that every individual believes in her or his uniqueness and specialness.There is a greater impatience among younger individuals about things that don’t cater to me. With Sleepwell’s competitive advantage in technology, R&D and customization expertise to offer ergonomic solutions to individuals, Sleepwell promises “Thoughtful Personalisation” – Caring for you as your loved ones do. This though is best expressed through our Brand TVC “ Apney Wala Aaram” Sleepwell aims to have a deep understanding of the human body,with a constant pursuit to put it in its most comfortable form. In acknowledging that everybody is unique, the brand introduces a new idea of comfort. Sleepwell is brand that inspires people to customize their world from a comfort point of view, not just from an aesthetic one and thus aims to introduce products and services which have been designed keeping “Thoughtful Personalisation” in mind.