What is Lead Generation?
In the fast-paced world of digital marketing, lead generation stands as a cornerstone for businesses striving to not just survive but thrive. The evolution of the internet has transformed the buying journey. Prospective customers now engage in ample online information before entertaining a sales representative. While this information abundance benefits consumers, it poses challenges for businesses aiming to establish brand awareness. Under such conditions, lead generation outperforms the conventional sales process.
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